Alex Ryder

Alex joined Cansford in August 2024, bringing with her a sharp commercial instinct and a genuine passion for people. As Head of Sales and Marketing, she leads the organisation’s commercial strategy, partnerships and market development — working hand in hand with laboratory and clinical teams to ensure clients fully understand the value and integrity behind Cansford’s science.

What sets Alex apart is her belief that great commercial relationships are built on trust. She takes a practical, people-led approach to her work, helping organisations navigate complex decisions with clarity and confidence, always keeping responsible, informed decision-making at the heart of what she does.

When she’s not developing partnerships or shaping market strategy, you’ll likely find Alex writing her food blog — documenting the best bites from her travels at home and abroad. A self-confessed explorer, she’s always on the lookout for the next great dish or hidden gem, whether around the corner or across the world.